Tails of the Season
Overview
Tails of the Season is a seasonal pet brand that needed an identity as warm and inviting as the products themselves. We designed a logo suite, vibrant color system, and packaging approach that balances playfulness with premium shelf presence.
The Challenge
The brand operates seasonally, meaning the identity needed to adapt across holiday themes while maintaining recognizability. The packaging also had to compete on crowded retail shelves alongside much larger pet brands.
Our Approach
We created a modular logo system with interchangeable seasonal elements, backed by a flexible color palette that shifts with the seasons while maintaining brand cohesion. The packaging uses bold color blocking and clear typography to stand out at shelf level.
Project Gallery
